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iMac

A desktop experience that draws you in and keeps you there. This is the idea behind today’s iMac. And now that idea is more powerful than ever. The new iMac is packed with all-new processors, the latest graphics technologies, innovative storage, and higher-bandwidth connectivity. And it all comes to life on the brightest and most colorful Retina display iMac has ever seen. So you get an even more immersive experience — and a scintillating new way to take it all in.

Faster and more powerful than ever, iMac is now equipped with seventh-generation Intel Core i5 and i7 processors and the latest high-performance graphics. Storage kicks into high gear as well, with the speedy and spacious Fusion Drive now available in standard configurations of both the 27-inch and 21.5-inch Retina models. So you can do everything you love to do on iMac. All at maximum velocity.

Macbook

Our goal with MacBook was to do the impossible: engineer a full‑size experience into the thinnest, lightest Mac notebook yet. And not only is it compact — it’s more powerful than ever. The new MacBook delivers up to 20 percent faster performance with new seventh‑generation Intel Core m3, i5, and i7 processors, and up to 50 percent faster SSD storage.

Now equipped with seventh-generation Intel Core processors, MacBook is snappier than ever. From daily tasks like launching apps and opening files to more advanced computing, you can power through your day thanks to faster SSDs and Turbo Boost processing up to 3.6GHz.

Mac Pro

Mac has always been built around a singular vision: to create machines that are as powerful and functional as they are beautiful and intuitive. Mac Pro is a stunning realization of that ideal. All the elements that define a pro computer — graphics, storage, expansion, processing power, and memory — have been rethought and reengineered. So you have the power and performance to bring your biggest ideas to life.

Engineered around workstation graphics with dual GPUs, PCIe-based SSD storage, high-performance Thunderbolt 2, Xeon processors, fast memory, and support for 4K video, Mac Pro delivers brilliant performance across the board.

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